The strategy
Zideo Media was responsible for the entire process from concept to strategy and developing the campaign website to showcase the new office. Zideo was also responsible for the concept, strategy and production of three videos which can be found on the website of Rabobank Maliebaan. In addition, a special channel was developed for Rabobank Utrecht on www.zideo.nl so users of Zideo.nl could view the videos too and awareness could be created.
The concept
First the new modern office of Rabobank Maliebaan had to get attention, but also the core values of Rabobank had to get an important role. The campaign website is therefore working with several video clips, the visitor can select an room or area they want to see. Each room is linked to a core value of the Rabobank, not only the location is shown, but also the core values. Also, the campaign website is now suitable for an extended period. The videos are in fact suitable for corporate communication and can therefore act as independent broadcast commercials.
The result
The result is three videos, which each show an area of Rabobank Maliebaan and a core value of Rabobank Utrecht. The core values are told by the Director of Business and Private Banking (Laurent van den Nouweland), Manager Communication and Cooperation (Anka King) and the Manager Private Banking (Stefan de Leeuw). In addition, a special campaign website was developed which reflected the videos and where ones could find information about the event “Talent and Succes” which was specifically organized for the opening of Maliebaan 15. The campaign website was launched May 7, 2010 and can here be found: www.maliebaan15.nl
